Peter
Peter Nordberg - Chief Executive Officer

Peter Nordberg has more than 25 years' executive management, sales management and operations experience, predominantly in the high technology field ranging from start-up organizations to privately and publicly held multi-billion dollar organizations. Previously, Peter was the Managing Director of privately held NorthRock Partners, a strategic planning consulting company primarily focused on start-up organizations. Peter was also a member of the Board of Directors of Propero Ltd., a venture-backed (3i) company headquartered in London, England. He has also provided assistance to various venture capital and investment banking firms for evaluation of investment or providing strategy or execution assistance to portfolio companies.




Mike Larkins – President

Mike Larkins joined Max International in March 2008 bringing more than 25 years of sales and executive management experience. His unique abilities have been demonstrated in the areas of corporate leadership, international expansion and start-up enterprises. In his career he has successfully brought together the right people, right strategy and the right operational systems to help companies grow and reach their potential. Mike has a rich educational background in both business and international studies which includes a BA in Business Administration and Asian Studies, an MPA with a specialty in Organizational Behavior and PhD studies in Business Administration.






Joe Voyticky – Chief Financial Officer

Prior to joining Max, Joe spent 14 years as a finance lawyer in New York City. He worked at several internationally known law firms, including Hunton & Williams, Mayer Brown Rowe & Maw, Bingham McCutchen, Allen & Overy, and Pepper Hamilton. While working as a finance lawyer, Joe was the lead lawyer on many complex finance transactions, including leverage leases, synthetic lease deals, credit facilities, acquisitions, and securitizations. Joe was introduced to Max in late 2008 where he was the lead counsel for many of Max's corporate initiatives.







Jeff Hanson - Chief Technical Officer

Jeff Hanson has more than 20 years experience as a software engineer and architect, including working as senior architect for Financial Fusion, chief architect for the Zareus SOA platform, and chief architect for eReinsure.com. He has designed and implemented systems for retail banking, global markets, mortgage lending, newspaper publishing, reinsurance, and others. Jeff is a member of the expert group for the Java Management Extensions Remote API specification and a member of the International Association of Architects (IASA). He has authored many articles and books for the software industry including Messaging Technology for the International Association of Software Architects (IASA) skills library.






Robert Kaelin - Vice President of Sales

With cutting-edge experience in leading and directing all phases of national product introductions, Bob understands success comes from a creative and synergistic approach to product concept, development, market strategy, manufacturing and sales implementation. He receives his greatest satisfaction in helping people maximize their potential. Bob believes the MLM industry can provide the opportunity to create a healthier, more productive, fulfilling life. He is excited to be a part of Max International and participate in the incredible culture of helping people discover their unique paths. He will motivate and empower them as they turn their dreams into reality.






Rick Nelson – Vice President of Business Development

An industry veteran for nearly 20 years, Rick started his career with Nu Skin Enterprises, an industry icon that set early growth records and became a billion-dollar giant in the direct selling space. In a variety of senior level roles, Rick worked directly with top producing field leaders and helped the company align resources, technology and strategy to grow organizations and markets around the world. He is expert and creative at attacking business, cultural and regulatory issues on a global scale. He graduated from the University of Utah in International Economics and holds a minor in the Korean language from Brigham Young University.






Eric Anderson - Vice President of Sales and Support

Eric joined Max International in August, 2008 and has more than 20 years of professional management experience in network marketing. He earned a master's degree in business administration from the Marriott School of Management and a bachelor's degree in international relations from Brigham Young University. Eric also earned a secondary education teaching certificate from Iowa State University. He has extensive experience in field relations, leadership development, customer service management, sales support and international market development. Eric has served in many varied management roles including US and European Sales Director and Vice President of Global Sales.






Lela Russo - Vice President of Marketing

With more than 15 years in the Network Marketing industry, Lela has created programs and tools that have helped thousands of Associates around the world attain their personal goals.

As a former Director of Marketing at Nu Skin Enterprises and as the Director of Marketing with one of the fastest growing start-up network marketing companies, Lela has worked in all facets of marketing, from product development to international marketing, and launched more than 50 products globally. Lela earned a Bachelor of Science degree in Sociology at Brigham Young University.






David J. Bagley – Vice President of Product Development

Dave possesses a unique fusion of tested experience in nutritional product development, marketing, and sales. As the owner of an international nutrition company, Dave has experienced firsthand the value of unique products that are science based, novel, and deliver a recognizable benefit. He has worked with and developed 14 international nutritional supplements with health care professionals from around the world including Ph.D's and M.D's with specialties ranging from holistics, a dean of science from a major international research university, and specialized neurovascular physiology. He earned both Bachelor of Science and Bachelor of Arts degrees from the David Eccles School of Business at the University of Utah.






Justin Call – Vice President of Customer Care

Justin comes to Max International with more than 15 years of management experience in sales, service and marketing, both in the U.S. and international markets. Prior to joining Max, Justin worked for Oracle, the world's largest enterprise software company, working with Fortune 50 companies in the high tech and aerospace and defense industries. While in college, he joined for an international movie production and distribution company, eventually becoming the VP of Sales and Marketing of a 600-person call center organization. During his time there, he was involved in restructuring the customer service department, developing numerous technology implementations, and starting preferred customer programs in England and Canada.





Erin Edmonds – Vice President Legal Affairs

Erin has a wide-ranging background in corporate, regulatory, and criminal law, and management. After graduating from Harvard Law School, she worked in the Manhattan office of what was then LeBoeuf, Lamb, Leiby & MacRae, working in complex litigation matters including mergers and acquisitions, derivative shareholder claims, and insurance. After managing personnel and grant-writing at a non-profit foundation, she joined a Harvard Law professor for appellate litigation, editing of legal textbooks and scholarly legal articles, to teach as a fellow at Harvard College, and later to pursue a PhD in history. Among her responsibilities at Max, Erin oversees all aspects of FDA and FTC






Mark Brown – Vice President of Sales

Mark has a wealth of experience in sales, marketing, business development and organizational and personal effectiveness training. Mark spent 14 years with the Franklin Covey Company and conducted more than 1,400 seminars on time management, goal setting, and personal effectiveness. He founded and designed the Train the Trainer division at Franklin Covey and licensed more than 2,000 corporate trainers to deliver Franklin Covey programs to most of the Fortune 500 companies. Mark also spent several years helping manage the Direct Sales division at Franklin Covey and worked closely with several of the largest network marketing/direct sales organizations in the world, including Amway, Mary Kay, Avon, and Nu Skin.